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Posted on Monday, 3 March, 2008 by

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http://www.alliancemagazine.org/free/html/dec07e.html

title: Measuring impact? who counts? David Bonbright

This article is an attempt to chronicle the emergence of a new generation of concepts, tools, platforms and organizations designed to measure quality social change work. the article breathes philantropy and US context– but it shows a positive picture:

“Whereas a decade ago there was a great clamour for ‘generally accepted principles’ of impact measurement based on a unified and quantifiable approach, current thinking favours a much friendlier pluralistic model in which qualitative, quantitative, perceptual and empirical data can be assembled into a comprehensible whole that still honours the complexity of social change. Including and systematizing “constituency voice” for impact assessment in social change programmes.”

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http://www.wired.com/techbiz/it/magazine/16-03/ff_free?currentPage=all

Article on the new book  by Chris Anderson (the Long Tail) about the economy of free.

We are destroying the planet in our consumption race because the price of products does not represent their real cost, such as environmental costs. Anderson predicts many things will become a lot cheaper still, even free. To me this sounds wrong: of course there is a cost, only it are not the users, but others paying for it. Complex three way markets evolve. Users ‘trade’ something -whether data or access or other, is often not known- to get a free service in return. But Anderson is positive, and thinks it is a shift away from money focus to a more realistic accounting of all the things we truly value today.   

<<The word is externalities, a concept that holds that money is not the only scarcity in the world. Chief among the others are your time and respect (…)  There is, presumably, a limited supply of reputation and attention in the world at any point in time. These are the new scarcities — and the world of free exists mostly to acquire these valuable assets for the sake of a business model to be identified later. Free shifts the economy from a focus on only that which can be quantified in dollars and cents to a more realistic accounting of all the things we truly value today. >>

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http://howto.wired.com/wiki/Make_Money_Around_Free_Content

list of “business models” around free content